“
McDonalds are always easy hang-out places for youth.” Offering $1 menu better appeals them to hang out and chat during their free time!” Also, taking an advantage of their 24H open business hours, people tend to kill time on waiting for a first train to go home after all-nighters.” (You see many people sleeping, falling asleep, or fixing their make-up in early morning). “At the same time, McDonalds are few public spaces with WiFi service, so after they upgraded their breakfast menu with more choices, more business people stop by in the morning for the breakfast and checking emails before going to work.” Offering WiFi and the full-range of breakfast menu was able to increase its brand awareness among business people.”"
During daytime and early morning