In the past five years, the casual snapshot style of lomo photography has gained fans throughout China, and in virtually every large city you will be able to find a group of young photographers who get together regularly to take pictures and enjoy the carefree spirit of lomography. To share their photography, lomo fans turn to Lomography.cn as a congregation point. It’s the largest lomo site in China.
Members of Lomography.cn are able to set up profiles with their basic information including location, bio and perhaps most importantly, the type of camera they use. Each member also has a list of friends within the community, and a guest book for visitors to comment on. However, it is the photo albums that are the centerpieces of each member’s profile.
To supplement member profiles, Lomography.cn also organizes both online photo competitions and offline get-togethers in their events section. For tips on lomography, news and discussions on equipment, the forum section provides an open area for a wide range of topics.
As this is an equipment-intensive hobby, lomo fans need to be able to find the right gear for each photo shoot. To help serve this need, one major section of Lomography.cn is the online shop, which offers a wide range of lomo cameras and accessories, specialized film, lomo books and other paraphernalia such as t-shirts and bags.
The users of Lomography.cn are typically young city dwellers who are casual lomo photographers. The retro ethos of lomo fits in with the overall hipster aesthetic that most lomo fans embody.