When you’re a hockey fan, you get used to taking the back seat in terms of outlets to find coverage of your sport. But when you are a cycling junkie, until recently you would have been SOL to see it anywhere other than magazines and in newspapers during the Tour de France.That said, Cervelo bikes has been putting episodes of its compelling “Beyond the Peloton” documentary on the internet over the course of this past racing season, and it doesn’t have just racing junkies hooked, but the urban fixie riders who wouldn’t be caught dead in lycra — even if their jeans are pasted on just as tight.

In true 2.0 fashion, the company keeps the most recent episode hosted on its main company page, has a designated for the documentary, and in video sharing sites like YouTube and Vimeo, where users can take the episodes and embed them across a variety of blogging and social networking platforms.

Though the racing season has come to a close and the weather is getting colder, the episodes currently being released are from the Tour de France — something I doubt is an accident.

Another thing I’m excited about is Twitter lists, which acts as a way to curate what might otherwise seem like unmanageable content if you follow a ton of people on Twitter. I don’t know how people kept up with following multiple hundreds of Twitter users without being on it all day long, but now with Twitter lists you can manage the content and get what you need. For people like me who follow friends, journalists, athletes, news sites and musicians, I now have an easy way to categorize everything and get what I want without having to scroll through every update since I last checked in.