After Tokyo, the collaboration fever invades Paris.

What is it? When two brands create a co-branded product, you obtain a really effective solution to sell your items quicker, even during hard times (thanks credit crunch!).

The music labels are really on top of this in France:
Kitsuné meets Petit Bateau, an old t-shirt and underwear manufacturer and from the other side create an exclusive pair of shoes for high class shoemaker JM Weston.

Ed Banger, home of Justice and Uffie, created a special edition for Dockside, Eastpack after redesigning the Coke Bottle.