Sweden loves denim. We have so many denim brands and it’s usually hard to tell them apart but a relative newcomer Denim Demon is aiming at doing just that; their dedication to jeans heritage, details and their sami heritage is apparent in the product. Denim Demon and Sneakersnstuff recently teamed up and created a fantastic version of Denim Demon’s classic style ‘Aajja’. The production is limited to 30 pairs, all individually numbered by hand and a special SNS/Denim Demon reindeer leather patch. Created from 15,5 oz un-singed and un-sanforized denim made out of American yarn dyed cotton and weaved on Yama Ashi Mill in Japan. They were recently interviewed on my new favourite site – The Reference Council.
Demons from the north
Martin | February 21st, 2010