It wouldn’t be too disengenuous to say that the iPad presentation has been widely discussed among local media circles as it has become eventually clear when and how Internet will terminate the magazines. It’s going to happen soon and very elegantly – in the shape of this thin silver rectangle.
It’s quite a bizarre situation that countries such as Russia, Brazil or India, which remain outsiders of hi-tech revolution, still manage to stand at the forefront of telecommunications. For instance, the iPhone was officially presented in Moscow just one year ago but it already had millions of users who had bought and cracked devices, smuggling them from Europe and the US.
Moreover, you’d discover that many local magazines and newspapers were ready to offer their own iPhone applications despite the market still being illegal. Take ‘Afisha’ magazine as an example which has a very strong web-site and a special iPhone application eventually becoming a competitor to the web-site itself.
Struggling in the worst crisis in the history of media, Russian magazines are finally keen to adopt to reality. Many have already declared that they will be distributed exclusively in the Internet within next few years while more successful ones are already working on applications for iPad stressing that it will clearly become a main source of ad revenues in the foreseeable future.