Way back in 2002, when the internet was still a fresh tool for bloggers, Johnny Haeusler conceived Spreeblick. A fresh and new approach to journalism and pop-culture in and from Berlin as well as Germany itself.

The Blog is now one of the most influencial in Germany with over 7000 visiters everyday, 13 authors and many awards, like the Grimme Online award it won for textquality and creative solutions. Alongside all that, the blog also jumped into old-fashioned print media when Johnny founded the first publishing house for blog texts ever, as well as his own weekly radio-channel called „Trackback, die Show mit Spreeblick“ on radio Fritz.