Exclusive but also suitable for day to day life – that‘s how you can describe the extrordinary fashion of designer Alexandra Fischer-Roehler and her colleague Joahnna Kühl, together Kaviar Gauche.

They both founded the label back in 2003 with the idea of creating fashion for young and self-confident women who are aware of fashion beyond t-shirts and jeans. Needless to say, they managed to reach their target audience, with an interestingly individual fashion direction, where a dress isn‘t necessarily a dress and can also be transformed into a bag and back again to a dress.

Accessoires are particularly important for the two designers and are, like the clothes, feminine but nevertheless young and hip. That‘s probably why Kaviar Gauche can be often seen on the red carpet being worn by stars like Charlize Theron or Heike Makatsch.