Smart music critics were right to predict that next-big-thing would rise from the outskirts of civilisation. This time it is Cape Town and the heroes are Die Antwoord.
Musical history remembers many cases where a newborn band becomes known throughout the world in two days. A few catchy videos placed on popular blogs and YouTube has already made the South Africans twice as popular as Animal Collective, their web-site is visited by three million people and the band is rumoured to have received about fifty thousands proposals from the promoters.
Despite such a rapid rise team members got involved in hip-hop almost ten years ago and managed to get hand on various projects promoting self-proclaimed “white trash’ attitude on a fertile South Aftican scene.
“White trash” kids are well familiar with the principles of modern marketing - Die Antwoord plans to distribute their debut album$0$ for free. You can already listen to the tracks on their web-page incidentally drawing attention to its expensive design layout and quality promo pictures.
So at these times you don’t really have to become that big and old in order to be called ‘living legends’ and to acquire global sponsors – like Puma or Jagermeister.