See a movie and win a car?

BB | March 12th, 2010

I wouldn’t say I was particularly interested in the Twilight series but I did see the first film courtesy of a free DVD loaner from a friend. I didn’t mind it  -   it wasn’t overly compelling  – but I did enjoy the production values and scenery and the acting was solid. I thought the very refined movement of the vampire family was visually interesting and well performed by the actors. But the overly dramatic and painful teenage love story was a little much and I think on that point alone I’m definitely in the “not that interested” camp.

I saw the first film once. I don’t think I’ll see the second one, at least I won’t seek it out but would watch if it fell into my lap. Yes, I’ll see a movie multiple times though probably never twice in theaters, mostly because it’s just so expensive. But I think some films are best seen more than once, whether it’s for the story or something else. But I don’t make a habit of it. In fact I don’t know anyone that does. Most of my friends save the movies they really, really want to see for theater outings, then just watch everything else on DVD or online.

If Twilight Eclipse has high production values and interesting sets/scenery of the first film (that vampire house and Edward’s bedroom  – gorgeous), then those things are real selling point for this film among the not-a-fan crowd as the film-making and aesthetics can be appreciated. I don’t even know the name of the extremely famous lead actors in the film but I’d suggest that non-fans may not want to be saturated by the standard trailers which seems to focus on the actors standing still looking forlorn (or menacing) with the ubiquitous shots of that guy and his 6 pack.

For sure play up the actors appeal, but it can be way more seductive and alluring if done with a more deft editing touch.

Give away free Toyotas! Okay, maybe not. Seriously though, I really don’t know. If the key audience is teens or whatever it is, that’s one fickle crowd, no?  As a non-hetero woman about 50% older than (I presume) the target audience, I couldn’t care less about the hetero-normative love affair that’s so central to the movie.

I need something more to get involved and want to see it and I think a lot of people who aren’t caught up in the British guy’s pompadour feel the same way.
Is there more action in Eclipse? Maybe play that up as that was pretty exciting in the first flick and may offset the teenage romance suffering. Anything that plays on the great movement of the vampires, but without falling into cartoon-ish action.

Kristen Stuart as Joan Jett in The Runaways

Appeal (more) to the queers! As the lead actors get out and about more in other (more serious grittier) films, their appeal grows. Every queer woman knows that Kristen Stewart is playing Joan Jett in The Runaways and that in that film, contrary to her role in Twilight, she looks and acts smoking hot in a real, sexual, non-abstinence way. I would play on her Joan Jett/Runaways image in promos for Twilight where possible and I would promote her  – and the movie – using the alternative and queer print media in major cities and on-line. Same goes for the male leads, the point being to make them all more interesting as living, breathing, fully expressive and sexually active adults, unlike the rather vanilla and repressed characters they play.

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