For the third time, San Francisco will be launching another Pop-Up Magazine live event, which exists for one night only, in one place: San Francisco.

It has all the elements of a magazine — from the punchy front-of-the-book stuff to interviews and reviews and lengthier features towards the back. It compiles live readings, radio, documentary film and photography — all put together for a live audience.

The first two events were extremely popular, packed with bold names and contributors to place like The New Yorker and This American Life. They sold out 400 seats in the first 90 minutes that tickets were on sale.  So this time they’re moving it to a the 900-seat Herbst Theater, which is way less personal but hopefully a way for more people to see it.

I’ve never been to a PopUp Magazine event but will definitely not miss this one. I love the idea of lifting the structure and content of a magazine and making it a one-time only event — one that is social and brings people together. And to combine it with documentary filmmaking is brilliant.