I possibly should discuss what’s on TV this month in Sweden, but this month its not what’s on the box which is interesting but the current ‘arms race’ taking place between two of the TV channel s TV4 and Kanal5.  Arms race, well its a race to see who can get and build the bigger fashion blogger base on their respective online sites. TV4.se kicked it all of with super star fashion blogger Elin Kling, Emma Danielsson from Veckorevyn and an ever changing guest blogger from Glamour magazine, Kanla5 only had Frida Fahrman and two rather unknown bloggers from Malmö and the other Göthneburg. Howver Kanal5 just raised the stakes with three new men bloggers featuring three different fashion styles and their  ‘ real jobs’. Jon Olsson, a style icon for the extreme skiers shows off his sport, his style and his love of cars, Andreas Wijk, fashion and music and finally Pär Lernstrom, style/Training and a little glimpse of his media career and pet dog. What will be the answer to this blogger escalation from TV4.se?