Photographer: Jessica Milan

‘Support something new’, urges Plaid Magazine‘s website. But you won’t have to try very hard to support this Toronto based online magazine because Plaid is invested, heart-deep, in style culture. Featuring local and international talent in fashion, art, photography, music, design and more, Plaid has an eye for not only trends but timeless investment pieces as well.

What is ‘style culture’ you ask? Well, Plaid understands that style is complex and one’s personal identity incorporates different elements. Bridging gaps and expanding horizons, the content approaches style from many angles. A recent article featuring Isis Salam, a Toronto based electro diva and style icon, is a perfect example of how life and style are intertwined. The creativity that flows through Plaid takes its cue from a multitude of sources and experiences.

One of the best things about Plaid is that they are very vintage friendly. I recall being told (by another publication) that I had to limit the number of vintage items in a photo editorial I styled because it doesn’t sell. This stigma against vintage irks me as it seems obvious that vintage is a gold mine of inspiration, individuality and supreme quality – don’t tell me that doesn’t sell – vintage is huge! Perhaps this reveals the close mindedness of certain publications rather than the marketability of vintage.

According to Plaid, “mixing aesthetics and price points give readers a real and reliable resource for approaching fashion; a bit of vintage here, a bit of name brand there, classic pieces and contemporary trends are a jump-off point for each fashion story. Where it goes from there is up to you.” It’s official, I love Plaid Magazine! Look out for a special print edition coming soon.