One of my favorite classic denim brands – Wrangler Blue Bell has just launched a new website for Autumn 2010. Why is this interesting for Sweden? Well, besides having a huge denim market that craves new denim labels and loves the classic look, a Swedish web agency made the site and the Spring 2010 site just won four prizes at Cannes Lions.

Gothenburg based agency Kokokaka have created a site which is much more than a product showcase, yet again set to be a destination that people will want to revisit and to share. The digital film allows you to playback Tony Ward’s actions and watch them in incredible detail.

Blue Bell serves up a cinematic presentation where the viewers themselves can manipulate the action as it is chased in a dark, damp, industrial landscape. Viewers can throw him from a ladder, tears off his clothes and make him jump and roll – all thanks to the interactive technology. Congrats to Kokokaka!