I’m not exactly sure how to classify Fresh.i.AM. The blog/clothing line/event promotion group, headed by local photographer +TUNDE+, seems to put out a new project every week. One day it’s a mixtape, the next a month long concert showcase at all the best Atlanta clubs, and now, this month, a new line of straight-up-gonzo clothes.

Fresh.i.AM’s new line is inspired by Atlanta’s “youth culture”: badly xeroxed zine and concert flyers, weekends spent exploring our abandoned industrial wastelands, and the crushing heat of Southern Summers. Give their 2010 lookbook a careful glance.