Strelka, the busiest bar in Moscow in 2010, is an embodiment of what was considered cool last decade. Someone would invariably exclaim, “Oh, it looks like this is hell not in Moscow!” and wouldn’t stop recommending the place to friends.
Strelka encompassed all features typical for the right place in terms of local cultural activity: stuffed with hard-to-obtain vintage furniture from London, a bar full of rare cocktails and beers, and crowds of celebrities and hipsters. Strelka became a centre of magnitude for the whole summer due to its busy event programme and spacious outdoor terrace with a stunning view of the Kremlin.
Everything was great… until Strelka suddenly fell out of vogue. As always in Moscow things change dramatically fast and Strelka was no exception to this rule. What was promised to be an epicentre of bohemian life circle became a subject of offensive criticism and never ending mockery. Strelka is now slowly turning into a decaying posh bar with occasional parties and often without daytime visitors. Strelka is a reminder that you can never expect anything lasting for too long in Moscow — and maybe that is the best thing about the city.