Gay Ads Provoke Scandal

Igor | March 12th, 2011

Ice Hockey film compares having gay sex without condom to playing hockey without a helmet

With gay parades still being an official taboo in Russian cities and the alternative culture thriving in all forms and colours, it has been always clear that some sort of collisions between local authorities and creative youth would be just inevitable. Another scandal is dominating talks and blogs across the country.

'Trust and put it on' logo

There was a group of activists who proposed to launch an information campaign called “Trust and put it on” - specifically designed for homosexual men. They wanted to underline that gay pairs are especially vulnerable to HIV and thus they simply can’t have sex without condoms. They produced two short films in the frames of this campaign — Ice Hockey and Metal Detectors ― which metaphorically demonstrated all the nuances of having homosexual relationships in today’s Russia.

Heroes of second film can't have long-awaited sex because 'metal detectors' would start to beep each time they try it without condoms

Surprisingly those films were authorised by the Ministry of Press and were aired on television in the ten biggest Russian cities. It seems that some government officials decided that films about life-threatening aspects of being gay would simply scare people from converting into homosexuals. But the effect turned out to be remarkably opposite ― short films with guys kissing each other were shown at prime time and the public response was incredibly positive and supportive. As a result, authorities were forced to hastily ban this “seditious” campaign coping with anger and wide-spread criticism not only from gay community but from those TV-viewers who have managed to get hooked on everyday gay-dramas.

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