The need to leverage social media for business is a no-brainer at this point, but a company’s effectiveness on Facebook can be hampered if the account isn’t set up properly. J&B’s Start A Party profile with well deserved 10 000 “likes” is a perfect example of engaging and fresh Facebook wall. Social Networking is listed as one of 3 favourite activities among young people. Start A Party doesn’t under-estimate this fact and is feeding me with lots of selected digs every single day.