‘Plusplusplus’ is a new guise for the same creative community that has been standing behind the most audacious experiments in music and club industry in Moscow during the recent two years or so, including landmark How2make parties, DZA debut at major European festivals and numerous releases of talented Russian beatmakers.
‘Plusplusplus’ founder Andrey Algorythmik says their inspiration stems from the projects like New Yorks’ ‘Wolf+Lamb’ which combines as many creative elements as possible (hotel, music label, bar and musicians) into a monolithic construct united by the same powerful brand.
Andrey believes that creating such a brand which could stand for the quality music produced in Russia would be his maximum goal for the nearest future. And it seems he’s already half way through.
