That Whole Fashion/Art Interface That Means “Buy Me”

Paul | June 7th, 2011

Bloodisthenewblack.com is a website and online store that I’ve been trawling recently. I’m strangely allergic to shopping so I haven’t bought anything off there yet, but I like the premise and some of the tees.

According to the about tag, which I’ll save you the trouble of reading by paraphrasing here, blood…offers emerging artists, illustrators , designers and photographers the chance to get their work on a limited edition t-shirt. Which means they get seen by more people, and you get to wear something that not everyone has. I’m sure owner Mitra Khayyam laughs herself to sleep every night with the thought that she’s curating the worlds most diffuse art gallery. Actually, I’m not sure, it just occurred to me.

Anyway, I have my eye especially on writer Patrick DeWitt’s t-shirt, that simply reads REVENGE FICTION.

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