Denim brand Denim Demon has opened its first store on Södermalm at Åsogatan 174. The store shares the same venue as Mr Mudd and Mr Gold, which I have mentioned in the past as being a great store.

The new store sees the complete Denim Demon collection displayed alongside well-respected brands such as Buzz Ricksons, Lavenham, Lewis Leathers, Pendleton and The Real McCoy’s. The design of the space is by architect Daniel Franzen. I really love this side of Söder, just down the road you have the best new sushi place in town Blue Light Yokohama and round the corner Artes Restaurant and not too far away Galleri Steinsland Berliner.