Flavours of Podlasie is a project that contains a conceptual solution for the packaging and its graphic identity. The essence of the project is creating a new brand which integrates different local producers in terms of graphics.
Particular groups of products are identified by distinct colour codes while the essential graphic theme is based on a typical pattern of double-warp fabrics from Podlasie Region. Called ‘Green lungs of Poland’, Podlasie is popular with foreigners, who come here to see the latest primeval foret. Zubrowka vodka? Rings a bell?
The idea may contribute to an increase in sales of Podlasie food which is famous for its good quality and ecological values as well as the region’s economic development and its promotion.