It seems like everything old is new again and the logo for the Toronto Blue Jays is no exception. Perhaps this explains the Blue Jays mania that is sweeping the streets and the cool kids that inhabit them. Do they all love baseball, have fierce Toronto pride or is the retro logo making baseball chic?
The Blue Jays haven’t won a World Series in close to 20 years and going to the game is fun for heckling but you’d go broke buying $10 beers every inning to pass the time. So what’s up with the Blue Jays hats, t-shirts, and even beer cans that are everywhere right now? It must be the return of the original Blue Jays logo – a bit modernized of course but still keeping it old school.
I didn’t think the previous Jays logo was that great – all metallic and black with a stylized bird that looked like it wants to peck your eyes out – that doesn’t say Blue Jays to me. Not like the cute blue jay head and patriotic maple leaf that seems to have made baseball fans out of the least sporty of them. Way to re-re-brand, it’s pretty obvious that merchandise sales are going through the roof. Maybe they will even make it to the playoffs?! – GO JAYS GO!