It’s no secret that brands have moved from obsessively building their profiles on social networks to creating content to fill them with. Regardless of what you think of their clothes, 55DSL have always been good with their image, and at coming up with genuinely interesting, creative ways at promoting themselves. I especially liked their Junior Lucky Bastard promotion a few years ago.
A Spain based addition to this year’s international campaign is the creation of a blog called 55DSL Stories , which called upon Spanish creatives to write about the 55 happiest minutes in their lives. Working with ‘ambassadors’ on a brand project can often have mixed results, but for the most part this campaign worked really well, with some genuine revelations from some of Spain’s most loved alternative voices.