Opi has had the upper hand in the nail industry for as long as I can remember. From their sleek packaging, extensive color spectrum, sassy nail polish names like ‘Don’t Toy with Me’, ‘The Spy Who Loved Me’, and ‘Don’t Touch My Tutu’, to the shine and luster of their polish and ease of application, the conceptual unity of the company’s image shines through like a well-polished machine.
It seems that every nail salon is well-stocked with OPI for every color of the rainbow, but aside from the mini nail polish display stands that feature special product editions, like Kardishian Colors–Nicole by OPI, Berlin, Burlesque, and Miss Universe, I really don’t see a lot of blatant advertising for their products. However, when one goes to their website, it is evident that the team behind the glittering nails of so many women has really hit the jackpot: not only is there a clever little window where you can flip through nail polish colors, but you can adjust the skin tone and nail length of the model’s hand to match your own and see how the color might look on you. Nothing short of ingenious, really.