War on Sugar in Full Force

Will | October 29th, 2014

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It’s not like we didn’t know it was bad for us; it just tasted so good. So sweet. The recent profusion of articles written about sugar’s perilous long-term effects paired with the publicity for the documentary “Fed Up,” which paints obese children as victims of the government’s various subsidies for huge, ‘sugar-oriented’ corporations, has brought the issue front and center.

I’ve never been the kind of person to check the dietary facts on the foods I buy and eat, but I’d be lying if I didn’t say I’m more cognizant of my sugar intake recently. Sugar is rather complex in that there are various types of sugar derived from different sources. Living in San Francisco, there’s already an acute awareness to health, which is palpable in a variety of ways, ranging from the city’s incredibly active population to the addition of nutritional foods like kale and quinoa to menus in many of the city’s restaurants.

I think there always be a place for things like Bi-Rite Ice Cream and Tartine’s baked goods in this city, but I can’t but notice folks growing more conscious, and ultimately cautious, of their sugar intake.

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