For 25-year old Nidhi Karnavat, turning her hobby into a profession wasn’t so difficult. Drawing inspiration from famous US pop artist Andy Warhol, Nidhi quit her Investor Relations job launch Pop Goes the Art, a business she could call her own.
Mumbai
Bollywood Poster Art gets a Shot in the Arm
Innovation is the key to success, and 29-year old entrepreneur, Hinesh Jethwani, is a good example of that. Indian Hippy, his e-commerce website founded in 2009, seeks to address an important social issue– to preserve a near extinct hand-painted Bollywood film poster art, used for film advertising in yesteryears.
Design, the Present and Future

The term “design” has different interpretations among the youth. For some, “design” means being cool, trendy, new and functional, whereas for others it resembles an extension of their personality and individuality.
Indian Saris, the Evolving Fashion Attire
Saris in the modern age: Convenient beauty for Indians and others
The Indian sari has been an essential fashion piece in a woman’s wardrobe for ages. Read More
The Causeway Junkie

“Old is gold” goes the famous cliche, but gold is not always affordable. Plus, it’s not cool among today’s youth. Junk jewelry saves the day because it’s something that can be mixed and matched with almost everything. Read More
Are You Happily Unmarried?

Happily Unmarried is not a common sentiment in India. Most people dream about settling down with their prince or princess. But a duo known as Rajat Tuli and Rahul Anand, the founders of Happily Unmarried, a fun website that sells lifestyle products, targets those who feel different. Read More
The Design Factor: Feminine Colours and the Minimal Look
Indian design is becoming global, and is often associated with colours. In earlier days, design would mean traditional patterns, intricate work and the story behind a piece of work. Nowadays, design and colour have taken different meanings. Read More
Custom-made, an Alternative to Mass Appeal Products

In earlier posts, I mentioned how Bollywood sets trends and how popular it is among the masses. But there is a segment that doesn’t believe in following the latest trends. Instead they prefer to create their own designs and styles that reflect their personality, although it comes at a cost. Read More
Riding on Royalty

Motorcycles today are getting faster, sleeker and incorporating more technology to improve performance. Today, the roads are full of pro-street Pulsars and Yamahas, something that have gotten the Indian motorcycle industry revved up. But the thump of the beast is still heard, though mellowed by government laws. The Royal Enfield’s distinct sound catches the attention of many. Read More
“Blackberry”, the New Buzzword Among Youth

It’s interesting to get to know various points of view when it comes to design and hype. For me, every time I think of those two words, I remember a particular incident in my life. A few years ago, I had a tough time deciding if I should buy the Creative Zen Vision: M or an Apple iPod. Read More
Getting the ink on

Tattooing is another hype that is gaining ground in Mumbai, thanks to Bollywood, the resident film industry. According to a trend report, the concept of cool tattoos came through mainstream Bollywood movie celebrities, instead of an underground/alternative route. Read More
Inspired by Bollywood

A major trend setter in terms of fashion in the city today is the Indian film industry, or better known as Bollywood. When celebrities are spotted in a particular outfit in a film, it is hyped by the media, and then it transcends into a fashion statement for the youth. Read More
The Cool Quotient/Youth and the Design Factor

Design Lives in Time
In the past, the word “design” would conjure up images of intricate carvings on temple pillars in remote India or mechanisms served people’s basic needs like gharats to grind grain or red postboxes at every corner of the street. But the term has evolved over the years to cover every aspect of life, especially among youth. Read More




