Jacob Carda is a Russian entrepreneur and designer who brought some excitement back to the dullest thing on the planet – buying a new pair of jeans. Read More
Moscow
aka The Third Rome, The First Throne, The Forty Forties, Whitestone
Melting spot
Real talents differ from other people because they are able to surprise on a constant basis. Arkady Novikov, the owner of the Gargantuan restaurant empire, just can’t get enough. His most recent venture is a surprisingly tiny bar ‘Kamchatka’ located just opposite the capital’s poshest department store and Bolshoi theater. Read More
Lo-fi revolt
Borth Hermetic is a creative alter ego of a multitask musician Evgeniy Kostkove, previously known for his mischievous performance in a church accompanied by drums and infernal noise. Read More
Stick To The Roots

Dog fights, off-road racing and no-rules wrestling. By looking at a young Dagestani artist Taus Makhacheva you would never guess that these subjects might have anything to do with her well-bred and delicate demeanor. Read More
Northern Fights
Gosha Rubchinsky needs no introduction. His collections are regularly displayed in Dover Street Market, style editors are hunting him down at the backstage of fashion weeks in Paris and London.
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Mittens to die for
Everybody knows the ‘I love NY’ sign. Some people would happily recall ‘I love Amsterdam’ but nobody would drop a single word about Moscow. Read More
The recipe hunter

Maksim Syrnikov is a unique character in the Russian culinary world today. Over the last several years it’s been fashionable to cook food of any world cuisine – Italian, French, American, Spanish, South Asian – but not Russian. Read More
Georgian Cuisine, Revealed!
To Moscow, Georgian cuisine is essentially what Indian is to London or Chinese to New York – it’s delicious, inexpensive and omnipresent. The best thing about Georgian places is that they tend to be open longer than other restaurants in the city – some of them often operating in full 24 hour mode. It means that you can pop into a Georgian restaurant at 4 am and still count on an impressive multi-course meal if you happen to be in the right mood.
How to stop wasting money
Ideal Appeal
Strangely enough, to me the most beautiful things that ever came from Russian creative debris are those drab yet charming products of Soviet industrial design which have been undeservingly ostracized by the new generation of home-grown engineers. Read More
Pavel Pepperstein Beautificating Reality

Anything can be beautiful when it comes to contemporary art. Well, at least when one’s scribbles on a piece of paper get acknowledgment within the academic realms of the visual arts scene. You don’t need to observe subtle nuances of shape and color, no one expects you to be able to paint or sculpt. Rather you should provide an original interpretation of your work and present certain skills to get to the very core of those tangled curatorial circles. Read More
Street modifiers
‘Partizaning’ is a group of Moscow-based activists obsessed with the idea of improving urban environment. They hang out useful road signs, label incorrectly parked cars and ‘fine’ malicious intruders.
Video with a gifted soul
Celebrine is an amazing band formed by Kate Logacheva and Ilya Dmitriev. Both of them have academic background in music and art which doesn’t prevent them from listening to a lot of Maria Minerva and Italodisco hits.
Pussy Riot
Getting on the front page of Guardian ain’t easy task for any emerging band. However Pussy Riot, a feminist punk group from Moscow, managed to get astonishing international publicity for their dauntless performances on Red Square and at Christ the Saviour Cathedral.
Jewelry for shamans
Vasilina Etnie has been djing, painting and designing for most of her life before realising that her biggest passion lies somewhere between jewelry design and industrial craftsmanship. Vasilina’s premier collection ‘Ornitology’ immediately drew attention from Topshop scouts who incorporated her mysterious shamanistic imagery into their prints. Read More











