Designer Layana Thomaz has conceived a very unique project: an itinerant pop-up store that travels through five different cities of Brazil (Rio, São Paulo, Brasilia, Belo Horizonte and Porto Alegre) presenting a different collection and an entirely new structure at each stop.
A group of three advertising professionals in southern Brazil joined forces in August 2010 with a common ideal in mind: to transform the city of Porto Alegre in a better place through random unexpected action. With good ideas and unconventional projects, they initiated the creative collective Shoot the Shit.