Coca-Cola promotes a gadget to top-up mobile phones in Rio. Their new campaign in Rio de Janeiro seeks to bring close a young, hype-connected audience through the ‘Refill of Happiness’ to bring a younger, hyper-connected audience closer to the brand.
“Be yourself but not always the same” is the slogan of the winter campaign of Reserva, a Rio de Janeiro brand, who use an action figure nicknamed Felipe Falcão as their model.
Designer Layana Thomaz has conceived a very unique project: an itinerant pop-up store that travels through five different cities of Brazil (Rio, São Paulo, Brasilia, Belo Horizonte and Porto Alegre) presenting a different collection and an entirely new structure at each stop.
Carnival is the biggest party in Brazil and every city has a unique way to celebrate it. In Rio, block parties have grown immensely in popularity but carnival parades remain in the focus. Read More
In 2011, fashion marketing in general has undergone a major change, with more and more brands adopting video as their main media. Apparently this trend has also hit Brazil. Read More
Carnival has gone mobile. With the aid of dozens of apps, the foliões of the 21st century can now easily find the nearest street party, meet their friends lost in the crowd and even find a taxi when it’s time to go home.
It doesn’t matter where he is, a man of the world is expected to be irreverent. In Brazil, this guy walks between different tribes and places, always feeling at home. It is him who brings novelty to his party, always being the first to sport new stuff. He might attend either to a samba in Lapa, as well as to a party at someone’s beach house. Read More
This technology might now look dated, but the city hall of Rio de Janeiro found an interesting way to turn SMS into a public service. Through a partnership with the operators Vivo, Claro, TIM and OI, the city is promoting a programme of communication with the population over weather alerts via SMS. Read More
Osklen, a clothing brand from Rio de Janeiro, is provoking people to stop talking about the environment and beginning to act. The brand created by physician Oskar Metsavaht in 1989, which arose from the lack of appropriate clothing for climbing the cold Aconcagua Mountain in Argentina, today became one of the most environmentally conscious brands in the world. Read More
