Rio de Janeiro

The Carioca

Carol | March 23rd, 2013
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Renata Abranchs and Thiago Petrik -the names behind the famous street style website Rioetc, which translates the style of the Cariocas in street shots around the city-  released the book “The Carioca”,  a style guide to live in the wonderful city. Read More

Battle of the courts

Carol | March 17th, 2013

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Aiming at exploring the potential of the city as it prepares for the Olympic Games, Nike held a tournament for players to showcase their skills in games of field, indoor and beach football, in Rio de Janeiro.

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Off to sports

Carol | March 16th, 2013
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Globosat created a new channel that focus on what viewers seek the most: to disconnect from their busy lives and connect with nature and activities that make them slow down. In only one year of existence, the OFF channel has become a reference in action, adventure and adrenaline, as well as idyllic scenery, depicting a lifestyle rarely seen on TV before. Read More

Find your greatness

Carol | March 16th, 2013

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The national version of “Find your greatness”,  Nike’s global campaign preceding the Olympic games features great Brazilian athletes sponsored by the sports giant, such as Neymar, Anderson Silva, Mauren Maggi, among others, mixed with amateur athletes who give all their best to compete. Read More

Esquenta!

Carol | March 15th, 2013

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Regina Case is a well known face in Brazilian television, but her latest venture, the Esquenta (translating as ‘warm up’), reaches the end of the third season with a great share of the audience, continuing on Globo’s schedule indefinitely from now. Read More

Farm summer house

Carol | March 14th, 2013
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The Rio brand Farm reflects the spirit of the ‘wonderful city’ and conveys the essence of city girls in all their collections. It doesn’t come with a surprise when the brand decided to invest in a space that celebrates the season that best matches Rio.

A network of comedy

Carol | March 12th, 2013

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62 comedy productions accessed over 88 million times. These are the numbers of the Porta dos Fundos (meaning “backdoor”) collective, a group of five friends who now are considered the most vitalized content over the internet in Brazil. In January 2013, their Facebook page was accessed 36 million times, a record for the video portal. Read More

Easy Taxi, the solution for commuters

Carol | March 1st, 2013

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For a country that is an early adopter of technology but with big transportation problems, an application that helps you find a taxi seems the solution. Especially in cities where where the taxi fleet do not account for the demand. Read More

Burberry launches global project in Brazil

Carol | October 24th, 2012

Having recently opened their flagship store at JK Iguatemi mall, Burberry now brings Art of The Trench to Brazil. The global project, launched in 2009, is a website showcasing people from all over the world in pictures wearing their trench coats. While some of them are shot by the brand, audiences can also upload their own pictures to the website. Read More

M.I.A., the secret weapon of Brazil

Carol | October 24th, 2012
 
You may have never heard of Brazilian DJ and producer Leo Justi. Even if you are Brazilian, his name might not ring a bell. However, international artists like Lil’Wayne and M.I.A. seem to know him very well. Read More

Tumblr <3 Brazil

Carol | June 25th, 2012

Tumblr – officially – arrives in Brazil. Although the Latin American country has the second largest community on the blogging platform, accounting 6.9 million members who view 1.6 billion posts a month, they have just released their Portuguese language interface and announced the launch with a series of 3 parties in Curitiba, São Paulo and Rio de Janeiro. Read More

Mobile Movie

Carol | June 23rd, 2012

Using two phones – a Nokia N95 and a Blackberry, director Guiliano Chiaradia has created a new film which has just been presented at the Cannes Film Festival. Read More

Opavivará!

Carol | June 23rd, 2012

OPAVIVARÁ! is a group of artists from Rio de Janeiro who create poetic experiences dealing with the collective and relational. The idea is to transport the participants from their routine activities to an experimental terrain in arts and aesthetics. One of their famous performances involved sitting in beach chairs and sunbathing in swimsuits in front of a museum. Read More

Happiness Refil

Carol | March 29th, 2012

 Refil da Felicidade, da Coca-Cola

Coca-Cola promotes a gadget to top-up mobile phones in Rio. Their new campaign in Rio de Janeiro seeks to bring close a young, hype-connected audience through the ‘Refill of Happiness’ to bring a younger, hyper-connected audience closer to the brand.

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A super cool campaign

Carol | March 29th, 2012

 

“Be yourself but not always the same” is the slogan of the winter campaign of Reserva, a Rio de Janeiro brand, who use an action figure nicknamed Felipe Falcão as their model.

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