Gaby Amarantos is the biggest representative of the music style known as techno-brega. A blend of electro-pop and cheesy music made in Northern Brazil, techno-brega producers use makeshift studios to record versions of popular Brazilian songs and international music from the eighties, ignoring copyright concerns and distributing it in the streets in homemade CDs.
The care for nature and wellness is getting bigger everyday. Given the condition of stress that we are subject in our modern lives, the seek for health and the return to the roots is something completely related to nature. In some way, the seek for the natural is also the seek for the real -down with mega-powerful creams, heavy makeup, hair tint and plastic surgery- beauty is becoming less artificial and less manipulated.
The Circuito Fora do Eixo (Off-Axis Circuit) is a national network with 90 branches in Brazil which helps facilitate the movement of bands and culture in different states of Brazil. Based in the neighborhood of Liberdade, in São Paulo, the house gathers 16 managers from several states working the chain of creative music in the city, enabling the discussion of the topic and giving opportunity to the bands to play everywhere in Brazil.
What began with a series of parties to activate a global PUMA campaign in Brazil has become something unique. The PUMA Social Club is the first popup bar in the country.
Tag and Juice is a pioneer shop both in style and design. Built by the renowned art director Billy Castillo and designer Pablo Gallardo, who both play with the phenomenon of Fixed Gear Bikes. The store brings together lifestyle, shop and art gallery in the heart of Vila Madalena.
Designer Layana Thomaz has conceived a very unique project: an itinerant pop-up store that travels through five different cities of Brazil (Rio, São Paulo, Brasilia, Belo Horizonte and Porto Alegre) presenting a different collection and an entirely new structure at each stop.
The insurance group Bradesco Seguros created a movement that promotes harmony between drivers, cyclists and pedestrians, seeking citizen engagement in promoting a better traffic. Read More
Tired of hearing complaints from friends that the São Paulo traffic is getting worse and that the city’s public transportation is not feasible, the journalist Natalia Garcia, 28, used the collaborative funding website Catarse to make a project viable: travelling to 12 cities around the world in search of ideas for urban planning. So far, she visited Copenhagen, London, Amsterdam, Sao Paulo and Curitiba.
It doesn’t matter where he is, a man of the world is expected to be irreverent. In Brazil, this guy walks between different tribes and places, always feeling at home. It is him who brings novelty to his party, always being the first to sport new stuff. He might attend either to a samba in Lapa, as well as to a party at someone’s beach house. Read More
Osklen, a clothing brand from Rio de Janeiro, is provoking people to stop talking about the environment and beginning to act. The brand created by physician Oskar Metsavaht in 1989, which arose from the lack of appropriate clothing for climbing the cold Aconcagua Mountain in Argentina, today became one of the most environmentally conscious brands in the world. Read More
Every single day, a new music video premiere is on TV or the Internet. This model, canonized by MTV and then later transported to video sites like MySpace and YouTube has become a standard for premiering videos, however, this convention is already being challenged by young creative artists who are pushing boundaries in the music industry.
