Melissa is one of the best examples of co-branding between Brazilian brands and continues innovative never seen before partnerships for its famous plastic shoes. The latest one being with no other than Karl Lagerfeld. Read More
São Paulo
Remixing the success
Carol | March 21st, 2013
If rap was the most talked sound of 2012 in Brazil, blame Leandro Roque, a.k.a. Emicida, for most part of this success. One of the exponents of the new Brazilian rap and the biggest name since Racionais MCs -Emicida won major awards at MTV Brazil- played at Coachella and had a record sponsored by Vice Magazine and Intel’s, the Creators Project. Read More
Skate with a girl
Carol | March 17th, 2013
Outdoor sports are becoming increasingly popular in Rio de Janeiro every summer, and this fashion began to spread to other states in Brazil recently. Read More
Off to sports
Carol | March 16th, 2013
Globosat created a new channel that focus on what viewers seek the most: to disconnect from their busy lives and connect with nature and activities that make them slow down. 
In only one year of existence, the OFF channel has become a reference in action, adventure and adrenaline, as well as idyllic scenery, depicting a lifestyle rarely seen on TV before. Read More
Find your greatness
Carol | March 16th, 2013
The national version of “Find your greatness”, Nike’s global campaign preceding the Olympic games features great Brazilian athletes sponsored by the sports giant, such as Neymar, Anderson Silva, Mauren Maggi, among others, mixed with amateur athletes who give all their best to compete. Read More
Esquenta!
Carol | March 15th, 2013
Regina Case is a well known face in Brazilian television, but her latest venture, the Esquenta (translating as ‘warm up’), reaches the end of the third season with a great share of the audience, continuing on Globo’s schedule indefinitely from now. Read More
A network of comedy
Carol | March 12th, 2013
62 comedy productions accessed over 88 million times. These are the numbers of the Porta dos Fundos (meaning “backdoor”) collective, a group of five friends who now are considered the most vitalized content over the internet in Brazil. In January 2013, their Facebook page was accessed 36 million times, a record for the video portal. Read More
Holger, indie flavor of the tropics
Carol | March 8th, 2013
Few bands could become relevant nationally in Brazil while seeking international exposure. This is the case of Holger, who after playing overseas festivals like SXSW, carries on being one of the most unique and interesting bands on the Brazilian music scene. Read More
Funky and affordable German design
Carol | March 7th, 2013
The idea of a German design in São Paulo has become synonymous with funky and affordable furniture. Thinking of the Brazilian new middle class, which is constantly improving it’s power of purchase, Max Reichel created Oppa.com.br, an online catalog where you can buy designer pieces like sofas, chairs, tables and dressers, all with high quality and a fair price. Read More
Easy Taxi, the solution for commuters
Carol | March 1st, 2013
For a country that is an early adopter of technology but with big transportation problems, an application that helps you find a taxi seems the solution. Especially in cities where where the taxi fleet do not account for the demand. Read More
Brazil’s Top Chef: Alex Atala
Carol | January 23rd, 2013
One of the great chefs of Brazilian cuisine, Alex Atala can also be recognized for his constant work to spread the Brazilian culture and keep it alive. Read More
Smart food business in Brazil
Carol | January 19th, 2013
The food fair ‘O Mercado’ has conquered a large captive audience and brought freshness to the gastronomic scene in a city with diverse, but highly expensive dining options. Read More
Affordable art by home design chain
Carol | October 25th, 2012
Brazilian home design chain Tok & Stok is shedding new light to art production with a project called Art For You. In a partnership with plastic artist and curator Pinky Wainer, Tok & Stok created a platform to showcase up and coming, well established artists to make their work accessible and affordable to a wider public. Read More
Burberry launches global project in Brazil
Carol | October 24th, 2012
Having recently opened their flagship store at JK Iguatemi mall, Burberry now brings Art of The Trench to Brazil. The global project, launched in 2009, is a website showcasing people from all over the world in pictures wearing their trench coats. While some of them are shot by the brand, audiences can also upload their own pictures to the website. Read More
Fresno: space and balloons in their new video single
Carol | October 24th, 2012
The new Fresno music video features images from a balloon launched by the band into space. And that’s not even the coolest thing about it! The video promoting the single ‘Infinito’ by the Brazilian emocore rock band features young versions of the band members playing with a meteorological balloon and launching it into space. The balloon goes up showing images of the horizon and keeps going until we can see the atmosphere, only to fall back to earth and be discovered by the now grown up band somewhere in a farm. Read More