The end of September saw the return of STRCRD; “Africa’s biggest urban street culture festival”. STRCRD always manages to convene an interesting blend of individuals who contribute a diverse attitude and approach to style. The angle at which the event was approached by the organisers was different, with style and fashion taking precedence over the musical performers. The main appearances from previous years were Theophilus London and Jesse Boykins III. This years festival brought together the likes of Street Etiquette, Art Comes First and Brooklyn Circus, as well as installations by brands such as Trapstar, Wah Nails & Daily Paper. This was a welcome change, with the event scheduling workshops with the intention of educating attendees on how to go about building a brand. It was a great experience to have opportunity to interact with people who have such a prolific presence on the internet. As one person put it, it was surreal to see “Tumblr in real life”.