Newly established Swedish fashion label Nor Autonom is interested in the modern predicament of striving for individuality all while having to fit in to society. In fashion terms, that translates to: aiming for an individual style while being influenced by the latest trends.
Fashion + Design
Dustin’ off the Iron Age
Milene | April 5th, 2012
PUMA reopens it’s popup bar in Brazil
Carol | March 29th, 2012
What began with a series of parties to activate a global PUMA campaign in Brazil has become something unique. The PUMA Social Club is the first popup bar in the country.
A super cool campaign
Carol | March 29th, 2012
“Be yourself but not always the same” is the slogan of the winter campaign of Reserva, a Rio de Janeiro brand, who use an action figure nicknamed Felipe Falcão as their model.
United for fashion
Carol | March 29th, 2012
Designer Layana Thomaz has conceived a very unique project: an itinerant pop-up store that travels through five different cities of Brazil (Rio, São Paulo, Brasilia, Belo Horizonte and Porto Alegre) presenting a different collection and an entirely new structure at each stop.
The Fashionable School
Jorge Pedro | March 29th, 2012
There’s an ever increasing number of young people in the city turning towards the fashion business, interior design, film, design and television. These activities, appealing because of their glamour, but also because of a real demand for them in the national scene, are turning away from journalism, media and marketing to create their own niche.
Cool coolness hunters
Jorge Pedro | March 29th, 2012
The people responsible for coolhuntermx.com have made a number of right calls. One of them was waiting the right amount of time before publishing their website.
The newest Roma neighborhood
Jorge Pedro | March 29th, 2012
An article about “the new Roma” could end up outdated within a week. When you’re in the most fashionable neighborhood in town, you see things change practically every day. A couple of weeks ago, for example, the local government built a playground for children in Plaza Río de Janeiro, one of the most beautiful public spaces in the city. Some neighbors complained, others were thankful. Read More
Historic fragrances
Jorge Pedro | March 29th, 2012
Not long ago, Mexican Carlos Huber’s fragrances were revealed at the Toca gallery, on Colima Street in Roma neighborhood. The brand’s name is Arquiste Parfumeur and has an office in New York. Orchestral conductor Alondra de la Parra was in charge of the presentation. The brand’s objective is to send its user to another time. Read More
Downtown is looking good
Jorge Pedro | March 29th, 2012
We’ve already talked about the new hotel Grupo Hábita on Isabel la Católica Street, whose fame, even weeks after opening its doors, continues to increase, winning awards and make its appearance all over the media.
Artemis is THE look
Robin | March 28th, 2012
Santiago Artemis is a very young fashion designer from Buenos Aires, who creates avant garde looks and unique pieces through his own formula and extreme costume ideology. Read More
This is Simes, This is Great
Robin | March 28th, 2012
This is Simes is a sincere, genuine and seriously successful fashion blog from Aldy and Anto Simes. Read More
Carolina Kleinman
Robin | March 27th, 2012
Argentinean musician and fashion designer, Carolina Kleinman designed her first swimsuits collection when she was 15 years old. Now she travels all over Latin America finding inspiration in indigenous cultures to make hand crafted embroideries and knits with versatility and a unique approach to fashion design.
Jewelry for shamans
Igor | March 24th, 2012
Vasilina Etnie has been djing, painting and designing for most of her life before realising that her biggest passion lies somewhere between jewelry design and industrial craftsmanship. Vasilina’s premier collection ‘Ornitology’ immediately drew attention from Topshop scouts who incorporated her mysterious shamanistic imagery into their prints. Read More
Prêt-à-Écouter
Milene | March 24th, 2012
God is the individual, the individual is God
Milene | March 24th, 2012
Photo by Julia Hetta
Ann-Sofie Back is the grumpy, eccentric rebel girl of Swedish fashion, known for her tongue-in-cheek snappiness and for challenging jantelagen – the Swedish commonplace ‘who-do-you-think-you-are’ attitude.