h&M

H&M : Beauty Rendered Digital

(Jan 04, 2012) On December 6th, 2011, a news bulletin was released with allegations that H&M has been using real models’ heads attache...

Entrepreneurial Spirit

(Jun 06, 2011) I’d say the entrepreneurial spirit is strong within the fashion industry in Sweden and many of these entrepreneurs have become ...

Summer Hoops

(May 24, 2011) photo from Refinery29 I just bought myself an open cable sweater kind of like the ones above, but long sleeve. It’s perfect ...

Topshop Takes Toronto

(Apr 24, 2011) I sheepishly admit that my eyes lit up when I heard the news that Topshop was going to be opening a flagship store in Toronto.  ...

The Art of Accessorisation

(Apr 13, 2011) Accessories: the ultimate way to turn 2 or 3 classic items into a panoply of fashion looks. Sick of that little black dress you u...

Fast fashion

(May 13, 2010) Mass brands have finally defeated podium standards in their run for young consumers. Nowadays it takes less than six months for ...

Uniqlo arrives, finally

(Feb 28, 2010) There is only one word you might coin when it comes to mass fashion in Moscow and the word is ‘slow’. Brands come an...

H&M + Sonia Rykiel = <3

(Feb 04, 2010) Super great underwear collection this season for H&M starring the high priestess Sonia Rykiel. The party last night (1st of D...