MAC Cosmetics is becoming known for its high-octane splashes of color and adventure into makeup territory. Their ad campaigns feature dramatic splashes of makeup and their preferred photographic subjects–in-vogue celebrities and hipster models–are seen sporting avant-garde haircuts and costume-esque clothing amidst a variety of twisted fairytale scenarios.
Whether engineered specifically to promote lipstick, eyeshadow or just going crazy with makeup in general, the ads for this Canadian company, which started out producing makeup for fashion photography, developed out of the need for high-performance, versatile and forward-thinking cosmetics products that would withstand the length and intensity of professional photoshoots.
Twenty-eight years after coming into existence, MAC is now one of the largest makeup manufacturers on the globe. With stores from Montreal to Europe and Japan and countless shimmering colours of eyeshadow, lipstick, glitter, eyeliner, and other fun makeup products, it’s not hard to see why.