Motorcycles today are getting faster, sleeker and incorporating more technology to improve performance. Today, the roads are full of pro-street Pulsars and Yamahas, something that have gotten the Indian motorcycle industry revved up. But the thump of the beast is still heard, though mellowed by government laws. The Royal Enfield’s distinct sound catches the attention of many. Before we go further, a little brief on what exactly the Royal Enfield is. It’s a motor company based in Chennai who won the order to build war motorcycles for the Indian army in 1949. These bikes were imported from the British and assembled here, but soon they started building the frame, and later they expanded to building the entire bike.When the war was over, the British left, but the Bullet (a Royal Enfield Standard 350cc bike) still remained. It was sold unchanged for over 20 years, and was extremely different from every motorcycle in the market. The whole of India is aware of the Bullet, but only few, generally more experienced riders have the desire to own one.
There is a range of difference when compared to the mainstream bike, the gear shift is on the wrong side, there’s a kickback that’s capable of snapping your leg in two, the design is from the past and its technology is even older. Royal Enfield understood a biker’s love for old alternative designs, rather than common futuristic modern ones. To appeal to a wider audience, the company modified their engine by using better technology and added an electronic fuel injection system.
The Royal Enfield Classic was born, a blast from the past, with an old school design that makes it the only classic motorcycle manufactured in the country. But how did the market respond to this new concept of “alternative” bike designs? Motorcycle enthusiasts were overwhelmed, and the Royal Enfield ran out of stock. It gets 300 bookings a day, and the company can’t match the demand, since they churn out only 124 bikes each day.
To own one of these bikes, the person has to wait for over 8 months. The new launch has attracted customers that weren’t in Enfield’s market before. Perhaps it’s the combination of good looks, ancient design, new technology, and power that has hit people in the right spot. The only deterring factor is the price of Rs 1,500,000, which will make people reconsider this option. But it will still remain a dream to own for true motorcycle lovers.