Staying in touch with clients is very important to any successful B2B approach. Although gaining new clients is important, it’s really holding onto existing clients that makes a business really profitable. Many businesses miss the opportunity to make clients feel loyal by organizing valuable swag campaigns. Executed well, these events act as a tangible symbol of gratitude which helps your company remain memorable for professionals you meet.
Understanding Why Swag Helps Retain Customers
Previously, branded swag was often used as a tool to get a brand recognized. It can do a lot more for us when it comes to client retention. It supports you in demonstrating your value for the client months or years after you’ve finished working with them. An item that seems special or valuable can convey your company’s recognition of the client as a partner.
A brand becomes more reliable in a client’s eyes when it makes them feel special. You can give things such as special drinkware, custom notebooks or customized tech accessories to remind people every day about how much your company values excellence. Since most business activities now happen online, these physical touchpoints become even more important as a memorable way to connect.
Timing and Consistency in Gifting
Your swag campaign will be successful if you consider the when’s and how often’s as well as the what’s. Instead of only gifting on holidays or at events, plan your swag around client achievements, key events or completing important projects. A gift that is given when a special event occurs is usually more valued.
Being consistent helps you keep clients for the longer term. One gift can show that you care, but making a series of timed gestures can make a person more excited and loyal. Taking this approach allows you to reach out during the entire year, reminding your clients their relationship with you is still active and cherished. When marketers carry out campaigns well and on schedule, clients see them as experienced and loyal, the type of team they want to stick with.
Getting the Client’s Identity Right
Good strategic swag campaigns should be customized for the values and heritage of your client. This way, you know what is important to them in their industry, as a company and for their customers. The style of corporate gifts to match a company’s image may differ, from simple to new and fun, depending on the industry. When you adapt your approach, it shows you care which can boost the business relationship.
Another way that businesses are going is to choose a selection of corporate clothing for clients. T-shirts, jackets and polos embroidered with your business logo are useful, look great and make employees part of a shared group. Done right, this kind of swag is both practical and represents a company’s brand, so the receiver is proud to have it.
Using Information to Modify the Organization’s Plan
Like any marketing task, you need to track the success of your swag campaigns to see if they help retain clients. Following client opinions, the level of clients who come back and whether they renew the contract reflects your company’s strengths. Simple check-ups after the campaign or by using surveys can provide information about the most influential part of the campaign.
Eventually, you’ll be able to modify your gifting style to make your gifts more suited and relevant for your recipients. It also shows which clients like the swag best, so marketing resources can be used most productively for them. Therefore, swag helps you develop your client retention strategy in an effective new way.
B2B companies can use strategic swag campaigns to enhance their relationship with clients and keep more of them for longer. By choosing when and what to give and following through consistently, companies use promotional products to stand out and be noticed in their market. You can use swag, including corporate gifts and clothing, to let your employees know you care and help foster loyalty over the years.
